Guy Kawasaki shares life lessons from taking up surfing at sixty, emphasizing growth, resilience, and family connection. Discover how this unexpected passion profoundly impacted his life and mindset.

Scotts Valley-based Calorify played a crucial role in helping Olympians Viktor Axelson and Elise Cranny win gold at the Paris Olympics by optimizing their metabolism and nutrition for peak performance.

Swellcycle Inc. partners with the UC Santa Cruz Marine Discovery Center on repairing Ms. Blue.

Santa Cruz World Surfing Reserve at Blue Innovation Day 2024 to discuss mission and goals for our many world class surf spots.

Future Motion Inc., the maker of Onewheel is pleased to announce its 2024 Race for the Rail competition: race down Reno's Sky Tavern Ski Area, vying for the prestigious Race for the Rail trophy and a $10,000 grand prize.

Explore how Paystand's fifth year on Inc. 5000, Teampay acquisition, and Paystand.org's launch are transforming B2B payments and financial inclusion.

On August 14, 2024, Santa Cruz Works brought together founders from the past five cohorts, along with the current 6th cohort, mentors, VCs, and sponsors for a memorable Mixer.

MERGE4 to exhibit at Blue Innovation Day 2024. Blue Innovation’s focus on sharing exhibitors and researchers who focus on sustainability, advocacy, and protection of our blue planet aligns perfectly with goals at MERGE4.

O’Neill Sea Odyssey (OSO) was founded in 1996 by wetsuit innovator and surfer Jack O’Neill. OSO will exhibit at Blue Innovations 2024.

2024 Olympic wrestling gold medalist uses Immergo’s platform.

California's $1.2B hydrogen hub leads a $7B U.S. investment, driving clean energy innovation statewide.

Robert Mazurek recounts how he secured a historic $71M federal grant for California. By swiftly uniting local organizations, he mobilized 100 people in a week, creating a legendary success in Santa Cruz conservation.

Santa Cruz County Office of Education builds student AgTech Robotics program with Farm-NG.

Future Motion partnered with the World Surf League to create a surreal rideable sandcastle experience.

On Saturday, August 24, the Coastal Watershed Council will be hosting River Jam, a celebration of art, community, and the San Lorenzo River!

Joby Aviation, Inc. (NYSE:JOBY), a next-generation aviation company, today announced it has rolled its third production prototype aircraft off the company’s pilot production line in Marina, CA, with four aircraft expected to be in active flight test during the next quarter.

Eric Ressler interviews Jonathan Hicken, exploring his upbringing in Venezuela with Peace Corps parents, his social entrepreneurship journey, and his new role as cohost for future episodes at the Seymour Marine Discovery Center.

Joby Aviation's cutting-edge eVTOL aircraft is set to soar Down Under, with certification applications filed in Australia. Local companies and start-ups are gearing up for advanced air mobility, making Melbourne and Brisbane hubs for this aerial revolution. The future of air travel in Straya looks brighter than ever!

Parallel Flight partners with Arete under a Naval Research contract, integrating Firefly UAS and PILLS for advanced, cost-effective maritime operations, enhancing mine countermeasures and littoral surveillance. Read the full press release for more on this strategic collaboration.

Santa Cruz Museum of Art & History announces exciting fall lineup and new leadership transition.