Jesse Abrams’ talk at the Santa Cruz Works CEO Luncheon revealed how ADHD and digital overload reshape attention, motivation, and leadership. He urged leaders to design work around individual brain processes, purpose, and healthy dopamine—creating teams built for focus and resilience.

Each week, we're pulling back the curtain to spotlight the incredible individuals that you have nominated for the 2025 Titans Awards. Check out this weeks nominees.

Did you miss this year’s annual State of the Region event? Check out the recordings!

Thanks to a Lyft ride credit grant, NEST members and BizzNEST Associates can focus on client projects, trainings, and building their careers, without having to worry about transportation.

Feel like you’re always doing a million things but not building up your business? Now’s the time to untangle yourself from the web of work.

Challenging activities like surfing, mountain biking, wing foiling, or knitting spark neuroplasticity. Progress comes from novelty, wobbling through mistakes, and good rest, proving anyone can grow smarter with grit and a willingness to look foolish.

Julian Cabadas is using his passion for marketing and design to craft creative, community-driven content that highlights the spirit and flavor of Santa Cruz’s beloved coffee and creamery.

UC Santa Cruz alumnus Aviv Elor, co-founder of Immergo Labs, has been honored with the 2025 UC Santa Cruz Outstanding Recent Alumni Award.

From its Santa Cruz base, Joby Aviation is transforming aviation history. With FAA certification underway, expanded manufacturing, and strong financial footing, the company’s third-quarter results mark a decisive leap toward launching the first fully electric, zero-emission air taxi service in the world.

Going through a change in your business? Stop dragging your team through a messy pivot and learn how to smoothly navigate the chaos.

Want to make the world a better place while working on cutting-edge refill technology? Wonderfil, a Santa Cruz–based startup, is hiring.

Fullpower-AI’s multi-year sleep study reveals Daylight Saving Time severely disrupts circadian rhythms—causing measurable declines in sleep quality, heart-rate stability, and recovery. The data echo global findings: time shifts fracture our biological clock far more than they illuminate evenings.

Joby’s latest milestone marks key moment in Joby’s path to commercialization and testing lays groundwork for FAA pilots to fly Joby aircraft.

Have an idea for a business that will help improve the ocean or climate? Check out this program hosted by the Sustainable Ocean Alliance.

Is there someone in the community who you believe has made a tremendous impact on the entrepreneurial, business, and innovation community in Santa Cruz County? Nominate them to be a Titan!

Learn about Resilient Coast Santa Cruz 2.0, a new project creating neighborhood-scale coastal adaptation plans for the next 20 years for West Cliff, Main Beach, Cowell Beach, East Cliff and Seabright Beach.

Nvidia partnerships now symbolize Monterey Bay’s transformation into an “AI Coastline.” Anchored by Santa Cruz, Monterey, Watsonville, and Marina, this region merges aerospace, ocean science, and advanced computing—turning natural beauty into a hub of real-world AI innovation and collaboration.

Amazon’s new AI-powered smart glasses will give delivery drivers hands-free navigation and real-time delivery guidance.

Elsa Tamayo, an AHSC-funded Marketing and Communications Intern at Siena House, supports the nonprofit’s mission to help mothers experiencing homelessness. She creates digital content, strengthens outreach, and develops campaigns to engage younger donors. Her work shows how strategic communication amplifies community impact and supports families in need.

Santa Cruz leaders united at the Wharf to oppose renewed Trump administration plans for offshore drilling and seabed mining, citing leaked documents and vowing to protect the Monterey Bay sanctuary through public action and stronger legal safeguards.