Reservoir has launched Reservoir Farms, the world’s first AgTech robotics incubator on a working farm. Located in Salinas Valley, it offers startups a real-world environment to solve real-world challenges in specialty crops at the heart of one of the world’s most important agricultural regions.

Starting a business can be exhilarating, but with it comes a lot of numbers to crunch. Here’s some mistakes to be careful not to make when it comes to accounting.

Former Duolingo executives Jorge Mazal, Daniel Falabella, and Gina Gotthilf have launched Outsmart Education, a start-up dedicated to making college more accessible and affordable.

Pirta is among eleven startups chosen to advance their paint cooling technology with the Amazon Sustainability Accelerator program.

Ready to launch your startup’s first product on a budget? We’ve got a few tips for you.

Dive into the tumultuous world of startups where 90% fail. Uncover why and learn how to sail through the startup storm with our expert insights and strategies!

Interested in biotechnology? The Biotech Ideathon competition is a platform for UCSC students to showcase their creativity and passion for sustainability and they want YOUR help!

10 startups have been selected to participate in Santa Cruz Accelerates 5th cohort. Could these be the next unicorns?

Learn about some of the reasons why startups fail or succeed and how accelerator programs can help.

Are you an entrepreneur interested in applying to Y Combinator, come from an underrepresented or Latino/a background, interested in scaling your business, etc.? Check out these resources.

We are very excited to announce our second New Tech event of the year. We have a stellar line up of companies ranging from women’s health to new financial management apps and much more.

What strategies, systems, tools and skills will it take to engage and acquire your early adopter customers, and set the state to scale revenue growth? Kenan shows startups how to get their go-to-market strategy together to reach their goals.

Mid 2022 is a good time to check in with local companies, learn about developments, hiring, and their summer vacation activities.

Santa Cruz Launchpad event at the Cowell Ranch Hay Barn at UCSC featured 19 student teams, 25 company exhibitors, and nearly 500 attendees in total.

What cognitive abilities do the best teams have? In a recent study, there are 8 super powers that all successful startups have.

TechStars 2022 made all other events seem like black holes in comparison. These entrepreneurs have futures so bright, well yeah, I needed shades to watch.

Santa Cruz is ripe with startups and “super-startups”. We list the top 10 to watch in 2022.

Santa Cruz is booming with new startups. Join us for: Rosemary Menard / Director of Water City of Santa Cruz, Seeds Renewables, RealSeq, DoorFinder, Project Unicorn, Akkio, Waygate

When we learned about ESAIYO from Santa Cruz entrepreneur Andy Van Valer, my first question was - what does “ESAIYO” mean? In this article, we interview CEO and co-founder Raymond St. Martin.

How has the health crisis impacted venture capital and startups? Advice from 5 local angels. And special guest: Ralph the Knucklehead of Silicon Valley.