I recently met with Aaron Brossoit, CEO of the Golden Shovel Agency (“GSA”). Aaron recently moved to Santa Cruz to support existing clients, find new clients, and to enrich his work-lifestyle experience.

Uber’s ambitious plans to launch an urban air taxi service just got a lift from a secretive, well-financed startup. The ride-hailing company said it would join forces with Joby Aviation

It has been a heart-warming and prosperous year for Santa Cruz Works. Our deep-hearted appreciation to this unique community for all the support. Our achievements, your accolades…

Local design company HERBST is known for their design of the Buoy. In collaboration with Pattern, HERBST created the award winning Edison Gold and Good Design hardware solution.

The AWS DeepRacer platform brilliantly made Machine Learning approachable by gamifying the learning process. DeepRacer is a 1/18th scale autonomous racing car with an onboard computer, camera, and a growing list of sensors such as Lidar and stereoscopic vision.

Welcome to the fifth edition of State of Startups. What started as an experiment in 2015 has since become a treasured tradition at First Round. It's now the industry's largest dataset on what it’s like to run a startup with 3,600+submissions and 190,000+ data points.

Local businesses suffered through lost business and unexpected expenses during Pacific Gas & Electric’s power safety shutoffs in October 2019. With little hope of reimbursement, diverse industries, especially hospitality and gastronomic institutions are facing financial repercussions.

The results are in and they show strong support for the City’s new GO Santa Cruz Program. The initiative, launched October 1, aims to provide downtown employees with commute alternatives to single-occupant car trips. Since launch, 830 of 4,000 downtown employees (20.8 percent) have registered through the online portal for the program.

The Codiga Family challenged Digital NEST this December to raise $50,000. To date, we have raised $37,184 in just 3 weeks! 

This August, Universal Audio partnered with Levi’s®Music Project and music icon Justin Timberlake to outfit the Stax Music Academy in Memphis, Tennessee with a suite of world-class recording equipment.

In this final article of our six part series, writer Julia Sinn exposes the unique social entrepreneurship of the Santa Cruz tech community.

On October 2, 2019, Inboard Technology’s Board voted to enter into an Assignment for the Benefit of Creditors (ABC) agreement with the firm Sherwood Partners.

Like many cities around the world, Santa Cruz has seen significant job growth in tech over the past decade. In this article we discuss the organizations and pathways for the next generation of tech workers.

What is success for entrepreneurs? A Santa Cruz based independent production company created an inspiring documentary series that chronicles the entrepreneurial journey of several West Coast businesses.

Neal Saiki, the founder of Zero Electric Motorcycles, has just revealed that after 3 intense years of R&D he has developed a revolutionary electric bicycle motor that is half the weight and twice the efficiency.

Thank you as always to all that came out to the December Company Spotlight Breakfast hosted by Capital One & Strahle Legacy Planning Law. And congrats to the raffle winners!

When Google announced its acquisition of Looker in June, it said it expected to close the transaction by year-end. But that may not happen, given this week’s development.

In this episode of Shopify Masters, you’ll hear how David Dennis balances his career at Microsoft while running Ventana Surfboards, the key components of running an impactful sustainable business, and how Instagram drives most of their sales. 

In this the 5th article of our 6 part series about Santa Cruz's unique work & life style benefits, author Julia Sinn interviews community leaders who are focused on foundation: unifying skills from K12 thru upper education, venture capital, affordable homes and office space.

Santa Cruz Work’s 4th Titans of Tech event is just around the corner on January 8th in 2020. Learn more about the Titans as we celebrated people who have lifted us with their challenges, their successes, their character, and contributions to our community. Marc Randolph, Nina Simon, David Haussler, and more.