News Highlights

We don’t only report the news, we make the news. Our news highlights and archive here.

Interested in getting 24,000+ eyeballs to view your company’s content? Become a Santa Cruz Works Partner or, see 3rd party content Sponsors.

Doug Erickson Doug Erickson

The Death of Search

Search is fading. AI answer engines now drive discovery, demanding a shift from SEO to GEO. Cloudflare, Tuul, and others are redefining how businesses surface content, capture attention, and survive in a post-search world.

Read More
Doug Erickson Doug Erickson

Surfing Brings $194M Annually to Santa Cruz Economy

A new study confirms surfing brings $194.7M annually to Santa Cruz. Beyond the waves, groups like SwellCycle, Treeswax, Save the Waves, and Save Our Shores are safeguarding surf culture, proving the ocean fuels both economy and identity.

Read More
Alex Lund Alex Lund

Genomics Mixer: Fighting Cancer with AI

UC Santa Cruz scientists Benedict Paten and Karen Miga lead breakthroughs in computational genomics, using AI and algorithms to decode genomes, advancing understanding of cancer, rare diseases, and dementias.

Read More
Doug Erickson Doug Erickson

Genomics Rooftop Mixer: Kelp and the Future of Our Oceans

Join us October 28 for the Genomics Rooftop Mixer, featuring Malin Pinsky’s kelp genomics research. Discover how resilient kelp can safeguard California’s coasts, fisheries, and biodiversity against warming oceans. Science, community, and conservation meet.

Read More
Doug Erickson Doug Erickson

Fullpower-AI Sales Recruitment Mixer (Invite Only)

Exclusive invite-only Fullpower-AI Sales Recruitment Mixer on October 16. Meet visionary Santa Cruz founder Philippe Kahn, network with top sales leaders, and explore rewarding AI-driven career opportunities—right here in the Monterey Bay. Space is limited. Apply today.

Read More