MotherDuck — the cloud data warehouse built on DuckDB — just launched Flights, letting AI agents build data pipelines from a prompt. Santa Cruz's own Margaret Rosas, formerly of Looker, is right at the center of it.

Amotions AI founder and CEO Pianpian Xu Guthrie — a Yale-trained sociologist turned product leader — brings her emotionally intelligent sales teammate to Santa Cruz Works New Tech on July 1.

Born at CruzHacks, SmartBrowse is an AI shopping agent that does the tab-hoarding, Reddit-spelunking, price-checking grind for you — then shows its work in a transparent dashboard. See them live at New Tech on July 1.

Treeswax founder Christian Shaw — Santa Cruz Accelerates graduate and Demo Day winner — on the improbable chain reaction that turned one conversation into a Treeswax x Oshman's co-brand in Japan.

For the last New Tech before the summer break, we return to River Row with a slew of great companies and a new program format.  We talked and surveyed many of those who attended the June New Tech. And we heard you. Reduce the admission price: DONE. You loved the River Row venue - a combination of outside and inside activities.  And the proximity to the San Lorenzo River!  And you have asked for more time to network.

Hartnell College and Monterey Bay DART, are launching a two-year workforce initiative designed to connect local residents to careers in drones, aerospace technology, and advanced aviation.

Local Med‑Tech startup mimofit advances quickly after New Tech.

Meet Noemi, an intern at Radi8, an AI social media tool that grows your business in your own voice.

Some of the region’s most interesting companies, makers, designers, and founders have come from spaces that never looked or felt like traditional offices. That is exactly what makes 108 High Road on Santa Cruz’s Lower Westside so compelling.

Santa Cruz Works brought its June New Tech gathering to River Row — a new riverfront venue beside the San Lorenzo — and debuted an expo-style format that let founders, engineers, and community members actually talk to each other. Seven companies showed what innovation looks like when it grows from this place.

May was a big month for Climatize. The platform crossed $17.3 million in total investments, added hundreds of new investors, and shipped technology that puts them in the same room as major banks and institutional lenders. The goal has always been simple: make clean energy investing accessible.

Santa Cruz Works’ new Recommended Books section brings together titles on hospitality, meaning, AI, privacy, entrepreneurship, history, grit, systems thinking, and spotting what comes next.

Reservoir Farms unveils a new membership tier option: Associate.

Here For You is a platform that makes it easier for people to show up for one another during life's hardest moments, bringing together communication, task coordination, fundraising, gift registries, and resources all in one place.

A Dutch-California drone exchange lands in Santa Cruz this month — and buried inside the coalition-building and workforce jargon is a genuine economic strategy that most regions are too fragmented, too timid, or too late to pull off.

Joby Aviation expands its footprint again! Joby’s newest facility adds an additional 47,500 sq ft to the company.

The same hunger that turns a perfect empty peak into a zoo is now pointed upward — and this time, there's nowhere else to paddle.

A behavioral science-backed workshop for people leaders ready to move past AI hype — discover your leadership style, understand how AI amplifies it, and leave with a concrete strategic roadmap in hand.

In a historic first for Santa Cruz, elementary school students took center stage as forum moderators, drawing strong community turnout and sparking an authentic civic conversation between mayoral candidates and the next generation of city residents.

Your first hire is a turning point for your business. Make sure you get it right — join this free, step-by-step webinar designed to take small business owners from "where do I start?" to confident, compliant hiring.