News Highlights

We don’t only report the news, we make the news. Our news highlights and archive here.

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Doug Erickson Doug Erickson

The Death of Search

Search is fading. AI answer engines now drive discovery, demanding a shift from SEO to GEO. Cloudflare, Tuul, and others are redefining how businesses surface content, capture attention, and survive in a post-search world.

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Doug Erickson Doug Erickson

Surfing Brings $194M Annually to Santa Cruz Economy

A new study confirms surfing brings $194.7M annually to Santa Cruz. Beyond the waves, groups like SwellCycle, Treeswax, Save the Waves, and Save Our Shores are safeguarding surf culture, proving the ocean fuels both economy and identity.

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Alex Lund Alex Lund

Genomics Mixer: Fighting Cancer with AI

UC Santa Cruz scientists Benedict Paten and Karen Miga lead breakthroughs in computational genomics, using AI and algorithms to decode genomes, advancing understanding of cancer, rare diseases, and dementias.

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