INNOVATION NEWS

We don’t only report the news, we make the news. Check out our news highlights and archive here.

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Doug Erickson Doug Erickson

Workshop: The AI Amplification Problem

A behavioral science-backed workshop for people leaders ready to move past AI hype — discover your leadership style, understand how AI amplifies it, and leave with a concrete strategic roadmap in hand.

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Doug Erickson Doug Erickson

A Successful First-Ever Student-Led Mayoral Forum

In a historic first for Santa Cruz, elementary school students took center stage as forum moderators, drawing strong community turnout and sparking an authentic civic conversation between mayoral candidates and the next generation of city residents.

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Alex Lund Alex Lund

Cornell's Rootline Robotics Takes Top Prize at Farm Robotics Challenge

The Farm Robotics Challenge unites the brightest young minds in agriculture and engineering to solve real problems happening in fields right now. From autonomous weeders to AI-powered pest detection, competing teams design, build, and test robotic systems that could reshape how the world grows food — and the best ideas don't just win prizes, they become companies.

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Neil Erickson Neil Erickson

The Dragon Gate: Remembering Santa Cruz’s Forgotten Chinatown

Santa Cruz’s Dragon Gate tells the story of the city’s forgotten Chinese American history along the San Lorenzo River. A short film from the Coastal Watershed Council traces Santa Cruz’s five Chinatowns, the last of which was destroyed in the 1955 flood, and highlights the monument now standing at Chinatown Bridge as a reminder of the people who helped shape the city. The article also connects that history to today’s riverfront revival, including Laurie Egan of Coastal Watershed Council speaking at New Tech at River Row.

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Neil Erickson Neil Erickson

New Tech Returns With Fresh Ideas at River Row

Santa Cruz Works New Tech heads to River Row on June 4 for an evening of riverfront networking, local innovation, and fast-moving founder presentations. This month’s lineup features companies working across accessibility, AI-powered building insights, ocean intelligence, sustainable materials, and downtown river activation.

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Neil Erickson Neil Erickson

Breakfast at Future Motion: A Santa Cruz Works Company Spotlight

Join Santa Cruz Works on June 12 for breakfast, networking, and a behind-the-scenes look at Future Motion, the Santa Cruz company behind Onewheel. This Company Spotlight runs from 8:00–9:30am at Future Motion HQ, with free tickets for SCW members and $10 general admission.

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Neil Erickson Neil Erickson

From Surfline to Skyline: Flight Test Summit Comes to Santa Cruz

Santa Cruz will host an invitation-only Flight Test Summit on June 12 at Joby Aviation’s headquarters, bringing together flight test pilots, engineers, innovators, and local supporters. Interested attendees or sponsors can submit the interest form to be considered for an invitation.

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Neil Erickson Neil Erickson

Free EV Fleet Guidance Now Available for Santa Cruz County Small Businesses

PG&E’s free EV Advisory Services program helps eligible small businesses explore the transition to medium- and heavy-duty electric fleets. Through expert guidance on planning, equipment, charging, costs, and infrastructure, the program gives Santa Cruz County businesses a no-cost way to start electrifying without guesswork.

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Doug Erickson Doug Erickson

Santa Cruz Works 2026 Work Life Survey Results

Santa Cruz Works reached out to our community this year with a simple question: how are we doing, and how can we do better? Nearly 2000 people responded — longtime partners, newer members, newsletter subscribers, and engaged community members who haven't yet formalized their connection with us. Their answers were generous, candid, and full of ideas. Here's what we heard.

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Doug Erickson Doug Erickson

The KPI You're Probably Ignoring

Jonathan Lo's Keeping People Interested reframes marketing's core purpose: stop chasing attention and start earning it. His empathy-first framework helps founders move customers from awareness to advocacy — without ever feeling like they're being sold to.

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