Our annual Titans Awards gets a new name…find out what it is.

A big thank you to everyone who came out to Santa Cruz Works New Tech last night at River Row. It was a great evening of networking, conversation and big ideas from four companies tackling very different problems

Chief Evangelist for Canva, and former Apple evangelist Guy Kawasaki joins longtime partner Bill Reichert of Pegasus Tech Ventures for a fireside chat at Startup World Cup Santa Cruz Regional, October 17 at The Catalyst.

Santa Cruz Ventures adds Farmblox to its portfolio — a Santa Cruz–headquartered farm automation company that began in maple syrup and now guards California irrigation pumps against a copper theft epidemic.

Santa Cruz local Kelea Liscio has spent 12 years leading UX research strategy, from helping teams take products from 0-1, to helping newly launched features grow to millions of users. She'll share the two questions that matter most at every stage of product development at the CEO Works Luncheon on October 28th.

Help protect the ocean while building real marketing experience in a paid, hybrid internship with Clean Oceans International.

Santa Cruz promised UCSC water in the 1960s to win the campus, and an appeals court has upheld that deal. The real question isn't whether UCSC gets water. It's how growth can use less.

Santa Cruz County's greatest economic asset isn't something we need to attract. It's already here: a workforce more educated than California's. The opportunity now is building local jobs worthy of it.

Tony J. Hughes imagined it. AI safety scientist Geoffrey Irving warns of it. Scott Galloway says Trump and Xi just missed a chance to address it. Fiction and forecast are converging.

A federal judge has dismissed Archer Aviation's counterclaims against Santa Cruz-based Joby Aviation a second time, this time with no option to refile. Joby's core trade-secret case keeps moving.

Data centers are becoming a midterm battleground. In the tri-county region, they're a political flytrap: the economics don't work, and our communities' collective will makes them a nonstarter from the start.

Omni's Trevor Heath told CEO Works luncheon attendees how AI powered the ex-Looker startup's 10x scale-up, and why governance, semantic layers, and human judgment still matter.

Santa Cruz Accelerates alum RoboticsCats and its international consortium, AURA Foresight, earned third place and $500,000 in XPRIZE Wildfire's Autonomous Wildfire Response track, capping a four-year journey from team formation to podium.

Santa Cruz companies are hiring. Explore current openings at Joby Aviation, Feanix Bio, Paystand, Swellcycle, and other local employers across tech, manufacturing, sustainability, and more.

Do you like this personality?

Vote on your top three names for the rebranded Santa Cruz Works Titans event. Voting closes Sunday, with the new name announced Monday.

Last week SC Works published an article about the Santa Cruz Mayor's race and the City's partnership with Joby Aviation. It generated interest but also some confusion.  One candidate expressed concern about how we characterized her stance. We apologize if there was confusion. To give residents a clear view of where the candidates agree and disagree, we asked them to respond to the same Yes or No questions. 

At NeuMoS 2026 in Zurich, Santa Cruz's Open Culture Science soft-launched an AI-run lab platform that turns plain-language requests into living experiments, and made a serious case for leading a new field.

Santa Cruz Works recently hosted a giveaway with the SUP Shack at the Santa Cruz Harbor. Learn who the winner of our SUP Shack giveaway is!

Santa Cruz legend Philippe Kahn's Fullpower-AI has earned ISO/IEC 42001:2023 certification, the global benchmark for responsible AI governance, proving that local innovation can lead on trust as well as technology.

Steven Levy rejects claims that Silicon Valley was always driven by money and military contracts, arguing countercultural idealism built the modern tech industry—and that denying it lets today's defense-tech "War Bros" off the hook.